What is the difference between marketing, communications and PR?
Actually the differences are pretty easy to explain. So, it surprises me that people rarely bother to do so and just assume non-marketing folk will understand.
Marketing can be defined by the 4 P’s: Product, Price, Promotion and Place. Typically, these relate directly to a product or service, than to ‘marketing’ a company, which often falls under Communications and Corporate Affairs.
Communications is the art of crafting messages for different audiences. These stakeholders or ‘publics’ can be customers, shareholders, potential investors, employees, or members of the local community.
Corporate affairs manages and maintains relationships with anyone with whom the company does not have a contractual agreement from media, to government.
PR is the abbreviation for public relations. Often confused with media relations, public relations is the vehicle by which a company delivers its messages to the stakeholders. Classic PR strives to have those seeded with the messages, crafted in the communications function, spread the information willingly across a range of publics. Media is a crucial part of PR, but it is just one of many ways to spread the word.
Marketing communications includes messages and delivery. PR is likely to play a large part in marketing communications, but it may also include advertising, direct mail (both physical and digital, i.e. email), exhibitions and events, literature, content (again including digital media such as video, slide share and infographics). Often marketing communications work with professionals in copywriting, illustrators, graphic design, videographers and website builders to produce the assets required to deliver their strategy.
This post is a form of content marketing. It is designed to help clients to get an understanding of the type of services they might like to consider from one or more agencies. I hope it has offered you some value in exchange for your time reading it! If you’d like to discuss how to create valuable content for your customers, drop us a line!